Tierra Turner, the visionary behind Her Majesty, launched her brand on May 15, 2020 during her senior year at the University of Alabama at Birmingham. What began as a childhood love for accessories and jewelry — growing up in Alabama and always being drawn to all things sparkly — evolved into a powerful passion project that would reach many.

Fueled by resilience, creativity, and pure hustle, Tierra transformed her vision into a thriving business in the middle of a global pandemic. In the very first year, she completed 100+ pop-up shops, shipped orders to 25+ states, balanced finishing her bachelor’s degree, and even hosted Birmingham’s largest pop-up shop in 2021, featuring over 75+ vendors.

Tierra’s dedication and drive laid the foundation for the brand you see today — one rooted in ambition, community, and a true love for beauty and self-expression. Her goal has always been to empower others to feel confident, stylish, and seen through thoughtfully curated jewelry, cosmetics, and accessories.